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Articles

We publish helpful articles for people who make and manage websites.

• By Garrett Winder

How to use Google Analytics to improve your website

Digging through Google Analytics to track your website’s performance can be an overwhelming and confusing process. It’s easy to base decisions on general statistics like Bounce Rates and Website Visitors, but if we dig a little further there’s loads of useful data that can help guide your website improvements.I recently completed this process to help… Read More

Six steps to a successful designer to developer handoff

You’ve spent months on the design of your new website. You’ve been there for every email thread and conference call, reviewing color choices, user experience and content management system (CMS) functionality. The last step is packaging up the design files for your development team to bring the website to life. It’s… Read More

• By Garrett Winder

Continuous improvements over website redesigns

Continuous improvements over website redesigns

In today’s world it’s no longer viable to complete a website redesign process with the expectation that you’re done upon launch. Modern websites are a living, breathing part of your sales and marketing ecosystem, and need to be continually nurtured to ensure optimal performance and relevancy for both internal and… Read More

A somewhat unbiased reflection on why you should stop using IE11

For many of us, Internet Explorer (IE) was our first web browser experience, providing a simple double click from accessing the wonders of the internet and connecting us to the world in an entirely new way. It replaced our encyclopedias, helped us write our high school papers and was likely… Read More