Launch: a digital timeline for Endsleigh’s 50th anniversary

Posted by Garrett on

Together with our long time partner Endsleigh Insurance, the UK’s leading student insurance company, we created a digital timeline to showcase milestones, quotes and media from the archives of their 50 years of history. :tada:

Screenshots of the Endsleigh Jubilee website

Though we were up against quite the deadline, the project was a blast to work on — weighing in at just under a month from start to finish. We began by sifting through archives of content, deciding on the most important and prototyping a solid site structure to hold it all together.

Once we got some high level design deliverables signed off, we broke the to-do list into manageable chunks and ran (sprinted!) through nine cycles of design and development iterations to get the project ready for launch.

The highlight of it all was probably getting to press the big red “launch button” under one roof, which is a rare occation for Good Work as our team is split between Dallas, Texas and Nottingham, UK.

As a nice mid-project touch, we also created custom icons to tile the backgrounds of the decades — from peace signs and lava lamps to emojis and hashtags.

To support our 50th anniversary Jubilee marketing campaign we needed a striking website, but were constrained by budget and an immovable launch date. Good Work absolutely came through for us and delivered a striking site, on time and on budget.
Iain Harper, Digital Transformation Lead at Endsleigh Insurance

You can check it all out at

More Articles

3 years of Good Work

Posted by Garrett

Happy birthday Good Work, you’re 3. You survived your terrible twos, you can walk, talk, and more food is ending up in your mouth than on the floor. You’re not quite running yet, but that’ll be here before you know it. I spent the last few days thinking about where we came from, where we’re at, and where we’re going. Year one was all about validating the idea that people will pay us enough… Read More »

Donkeytail plugin for Craft CMS

Posted by Garrett

Today we released the lite version of Donkeytail, a Craft CMS plugin we’ve been using internally for a few months now. Donkeytail stems from a need we had to content manage dots on images. Maps come up a lot in our world. From maps for new development projects to maps for hiking trails through the Scottish Highlands, and most of the time it makes more sense to roll our own system for design… Read More »

Inaugural #CraftCMS meetup in Dallas

Posted by Boots

Yesterday we hosted the inaugural #CraftCMS Dallas meetup by our friends at Busy Noggin — complete with lots of pizza, Twig and general website chatter. A good time was had and we’re looking forward to being a part of the growing Craft CMS community here in Dallas. If you missed it but are into Craft, don’t fret - there’ll be plenty more to come. If you’ve not used Craft but are curious… Read More »

Bob’s your uncle!

Posted by Garrett

A hearty welcome to the latest additions to our growing family, Steve Sharpe and Gavin Platt. Steve’s in Nottingham with Chris, and Gavin’s from wherever he’s calling home this week (though his mailing address is in Leeds). Steve’s our new in-house engineer — building anything from complex enterprise applications to native apps for iOS and Android. Gavin joins us after 10 years as a self… Read More »

View All Articles

Envelope Icon

Join Our Newsletter

We don’t send them often, but you’ll want in on this action when we do.

Are you a design agency looking for a web development partner?

We can help