Nailing the basics

Posted by Garrett on

The magic bullet to a successful digital project is readable content, usable forms and intelligent website structure. Nail these basics and you’ve nailed your digital project, whatever it is.


People won’t be able to put their finger on what they love about the site or app, but they’ll love it. They’ll love it because they can quickly consume content, find what they’re looking for and do what they came to do.

Every two years or so I dust off my copy of REWORK and spend an afternoon blazing through it. For those of you who aren’t familiar with REWORK, it’s a book that goes against what every other business book says about businessing. Some of it is a bit extreme, but for the most part it’s a good refresher to bring you back to Cool Town™.

There’s one chapter in the book called “Starting at the epicenter” that I think about all the time when starting a new digital project.

There’s the stuff you could do, the stuff you want to do, and the stuff you have to do. The stuff you have to do is where you should begin.
REWORK

And not only “where you should begin”, but more importantly, the part you absolutely must get right. People use websites and web applications to consume content and fill out forms. That’s a website’s epicenter.

Sweat over the details of typography, headings and vertical rhythm so people can consume content quicker and more naturally. Spend time really thinking through complex forms and how they should be laid out so people can fill them out without having to think. Build a website structure that makes sense for the long run so it doesn’t break the first time you have to change something.

Once you get this stuff right you can pat yourself on the back. You’re now in the top 5% of the website building industry.

More Articles

3 years of Good Work

Posted by Garrett

Happy birthday Good Work, you’re 3. You survived your terrible twos, you can walk, talk, and more food is ending up in your mouth than on the floor. You’re not quite running yet, but that’ll be here before you know it. I spent the last few days thinking about where we came from, where we’re at, and where we’re going. Year one was all about validating the idea that people will pay us enough… Read More »

Donkeytail plugin for Craft CMS

Posted by Garrett

Today we released the lite version of Donkeytail, a Craft CMS plugin we’ve been using internally for a few months now. Donkeytail stems from a need we had to content manage dots on images. Maps come up a lot in our world. From maps for new development projects to maps for hiking trails through the Scottish Highlands, and most of the time it makes more sense to roll our own system for design… Read More »

Inaugural #CraftCMS meetup in Dallas

Posted by Boots

Yesterday we hosted the inaugural #CraftCMS Dallas meetup by our friends at Busy Noggin — complete with lots of pizza, Twig and general website chatter. A good time was had and we’re looking forward to being a part of the growing Craft CMS community here in Dallas. If you missed it but are into Craft, don’t fret - there’ll be plenty more to come. If you’ve not used Craft but are curious… Read More »

Bob’s your uncle!

Posted by Garrett

A hearty welcome to the latest additions to our growing family, Steve Sharpe and Gavin Platt. Steve’s in Nottingham with Chris, and Gavin’s from wherever he’s calling home this week (though his mailing address is in Leeds). Steve’s our new in-house engineer — building anything from complex enterprise applications to native apps for iOS and Android. Gavin joins us after 10 years as a self… Read More »

View All Articles

Envelope Icon

Join Our Newsletter

We don’t send them often, but you’ll want in on this action when we do.

Are you a design agency looking for a web development partner?

We can help