Nailing the basics

The magic bullet to a successful digital project is readable content, usable forms and intelligent website structure. Nail these basics and you’ve nailed your digital project, whatever it is.

People won’t be able to put their finger on what they love about the site or app, but they’ll love it. They’ll love it because they can quickly consume content, find what they’re looking for and do what they came to do.

Every two years or so I dust off my copy of REWORK and spend an afternoon blazing through it. For those of you who aren’t familiar with REWORK, it’s a book that goes against what every other business book says about businessing. Some of it is a bit extreme, but for the most part it’s a good refresher to bring you back to Cool Town™.

There’s one chapter in the book called “Starting at the epicenter” that I think about all the time when starting a new digital project.

There’s the stuff you could do, the stuff you want to do, and the stuff you have to do. The stuff you have to do is where you should begin.

And not only “where you should begin”, but more importantly, the part you absolutely must get right. People use websites and web applications to consume content and fill out forms. That’s a website’s epicenter.

Sweat over the details of typography, headings and vertical rhythm so people can consume content quicker and more naturally. Spend time really thinking through complex forms and how they should be laid out so people can fill them out without having to think. Build a website structure that makes sense for the long run so it doesn’t break the first time you have to change something.

Once you get this stuff right you can pat yourself on the back. You’re now in the top 5% of the website building industry.

More Articles

(Closed) Wanted: Studio Manager

Posted by Garrett

This position has been filled.Founded in early 2014, Good Work is an expert team of developers helping brands, design agencies and startups build things for web and mobile. We’re headquartered in Dallas, Texas with satellite offices across the UK. The job We’re on the lookout for a Studio Manager who wants to have a real impact on the success of all aspects of our business, and looks forward to… Read More »

(Closed) Wanted: Front-end web developer

Posted by Chris

This position has been filled.We’re looking for a smart, enthusiastic and seasoned front-end web developer to join our growing team. This is a remote position (unless you’re in Dallas, TX). Good Work is an expert team of developers helping companies build things for web and mobile. We’re incredibly detail oriented, and take pride in our ability to execute the most subtle details of our client’s… Read More »

Technical SEO checklist

Posted by Garrett

As the web grows in complexity, Technical SEO becomes more and more relevant. Everything from site speed to security, to overall website usability across a multitude of platforms is relevant in modern day SEO. Technical SEO is the optimization work that needs to be done outside of content, link building and outreach. It’s the strong foundation that gives your content the ability to rank well in… Read More »

The first Good Bracket

Posted by Garrett

Earlier this month we created our first annual Good Bracket   —   a March Madness starter kit for facilitating your design agency’s office pool. We sent the kit out to about 50 design agencies around the nation; a handful of current clients along with a very select group of agencies we could see ourselves working with in the future. The idea came about over a cup of coffee the Monday morning… Read More »

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