A new Craft CMS website for Applause

Applause is the go-to crowdsourcing platform for website and application quality assurance testing, and is used by world-class brands like Disney, Google, Uber and Slack, to name a few. We were approached by their Creative Director in the Fall of 2018 to assist in getting their Craft CMS website redesign project back on track and launched in time for their quickly approaching deadline.

Applause.com Website Screenshots
Screenshots of the new Applause​.com

Once we successfully launched the new website our role quickly shifted into the lead development team for their ongoing digital roadmap. Our team develops and helps to project manage everything from ongoing Craft CMS integrations to general front-end needs and more in-depth web development projects.

Getting started

To kick-off our role in the initial website redesign project we had to first wrap our heads around what needed to be done to get everything back on track and launched for the upcoming deadline. After spending a few days scoping out the existing priority items in Jira and referencing that time against the deadline, we were able to build the right size team and sprint schedule to get the website launched.

About the project

We initiated this with a two-prong approach. One team member was dedicated to finalizing the development of sections of the redesign in progress and ensuring the code was efficient and clean for future iterations to go smoothly. A second team member was brought in to handle the implementation of new designs. During the project, questions regarding Marketo implementation arose and due to the breadth of our expertise, we were able to tap a third team member to tackle this for them.

It was paramount that our teams work in tandem without stepping on each other’s toes, and we overcame this challenge by having our team work within Applause’s Jira and Slack to stay in constant communication to encourage momentum. Our project manager also hosted a weekly stand-up call with Applause’s client lead to create a transparent conversation on progress so that any issues could be quickly addressed. The project launched successfully and created the foundation of trust between our teams that led to an ongoing partnership.

Multilingual integration using Craft Locales
Multilingual integration using Craft Locales
Responsive Applause.com
Responsive from the ground up

An ongoing partnership

Today we manage everything from day to day administrative development tasks like Craft CMS upgrades, deployment schedules, and maintenance as well as longer-term projects like quarterly microsites and new sections and features on applause​.com. Our teams keep in constant communication on priorities and progress through asynchronous apps like Trello and Slack as well as daily status meetings.