With offices located in Dallas and Austin, Texas, Hall Accounting Company provides modern, custom accounting solutions to help businesses navigate the complex tax landscape and identify cost-saving opportunities to support future growth. Their team approached Good Work to design and develop their new website, and assist in the creation of content and updating their brand identity to better align with their vision.
The Hall Accounting team entered the project with clear ideas for how they wanted to shape the perception of their company moving forward, providing great examples to guide our discovery process. Our first step was building a solid foundation, which included content creation, establishing their brand identity and creating a modern website structure. We also worked with their team to find and integrate two key features, a cost estimate calculator and scheduling tool, to better serve their users. Once we established these components it allowed for a smooth transition between each phase: wireframing, design and development.
One of Hall Accounting’s main goals was creating a website that better served both their current and prospective clients, while allowing their team the flexibility to grow the website as needed. During the development phase we utilized Craft’s page builder capabilities to create a system within the CMS that allowed them to build out unique pages as needed, whether it be promoting important tax regulations and deadlines that may change over time, or adding new content to better represent Hall Accounting’s internal priorities. Knowing these goals from the initial project kick off meeting, and Hall Accounting’s attention to details during the discovery process, allowed for a successful launch ahead of schedule.
With no established design direction, or firm brand standards, one of our main priorities was working with Hall Accounting’s team to create an identity that stands out from their competitors, and represents their modern, tech-savvy approach. From a technical standpoint we wanted to create a design system they could easily maintain in the CMS, allowing their team to grow the website as needed and remain one step ahead of the competition at all times.
- Aligned their design goals with other SaaS/tech companies to accurately represent their vision and current and prospective client base
- Utilized modern type, color and carefully-sourced stock illustrations to create an engaging design that accurately represents their team and clients
- Built out a comprehensive library of components in the CMS under the ‘page builder’ field. These components are flexible enough to handle anything from the migration of fairly standard blog posts, to building out unique and engaging landing pages.
“The team at Good Work was incredibly thoughtful, efficient and professional when creating our website. From the onboarding, to the creating, to the final touches, they provided ideas to help our business flourish, and we can see the value right away. I wish we had more things to hire them for, and can’t wait to keep using them in the future.”Josh Hall, Hall Accounting Company