Our part in small business digital transformation
We’re all having to come to grips with the massive changes COVID-19 has brought to our day-to-day lives, both from a health and economic perspective. There’s a lot of scary stuff happening, which has significantly impacted our families, friends, businesses, and everything in between.
Over the last few weeks I’ve been thinking about how we as digital service businesses, in general, can be the most useful, and what our role is during this period of unknown. In the end, I keep landing on a few simple things: continuing to do our jobs well with a heightened sensitivity to our customers, and offering our expertise in any way possible (even if it’s not on our list of services).
Right now people are leaning on technology with a heightened sense of urgency, and our roles within our agencies can be much more meaningful and impactful — and on a much larger scale — than ever before. Small businesses around the globe are spinning up entirely new concepts overnight to stay up and running, temporarily transforming their businesses from what they were yesterday, into something that works today, and into the future. As experts in this area, it is our job to provide as much guidance as possible, and facilitate these transformations to the best of our ability.
We should be helping restaurants quickly transition from traditional walk-in eateries to agile kitchens that offer take-out, delivery and e‑gift cards.
We should be helping churches navigate their online service offerings, and how to properly build the infrastructure required to meet those needs so their digital doors remain open.
Since we already work in a remote-friendly industry, we should be providing tools and insights to our friends that are making that transition for the first time.
We should be helping brick and mortar retailers strategically scale their online businesses, and engage their customers in new ways, like bookings for digital consultations and curbside pick up.
You get the point.
While we’re always looking for clients that are the perfect fit, we must do what businesses across the globe are being required to do to simply survive. Change. Let’s all do our part, and look for opportunities to provide creative, digital ways to help humanity get through this together.