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Mar 31, 2017 • By Garrett Winder

The first Good Bracket

Earlier this month we created our first annual Good Bracket  —  a March Madness starter kit for facilitating your design agency’s office pool. We sent the kit out to about 50 design agencies around the nation; a handful of current clients along with a very select group of agencies we could see ourselves working with in the future.

The idea came about over a cup of coffee the Monday morning before the 2017 March Madness schedule was announced. We were looking for ways to get our name out there as a web and mobile development partner for design agencies without using the standard car salesman tactics...vualá.

We were on a tight schedule so just like any project, we came up with a game plan, setup some milestones and hit the ground running.

  • Monday: Order tubes to send the 24” × 36” master brackets in
  • Tuesday: Design the brackets and come up with a game plan for printing
  • Wednesday: Create content for, and design, instructions
  • Thursday: Create custom labels for the tubes and create a website to feed everything through
  • Friday: Package it all up and send it off!

It was fun getting our hands dirty in a physical project for once, and we're looking forward to doing it again next year. We'll be able to do a lot more, too, since we’ll have more than 5 days to think it all through this time.

Hip hip hooray to our friends at Clampitt Paper for donating the PosterColor X 180 matte paper we printed the Master Brackets on this year.

Here are some pictures of how it all turned out.

A stack of master brackets and instructions on the conference table
Close up of the instructions we sent along with the Good Bracket kit
A box of packaged up Good Brackets ready to be shipped off

Further Reading

Mar 18, 2022 • By Andrew Menich

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Websites are a lot like cars - if you take them into the shop for routine maintenance, they will last you a long time. Sometimes your car, like my trusty Honda Civic, runs like a champ, and you end up driving it for 15,000 miles before realizing you’re due for an oil change. It’s easy to let your website fall into this category of “if it's not brok…

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